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Loewe: Loewe February 2024 Photographs

Brand
Date

Feb 2024

Description

The Loewe February 2024 photography series marks a shift toward intimate, observational editorial portraiture. Captured by photographer David Sims, the collection leans into a minimalist aesthetic, utilizing monochromatic textures and soft natural light to emphasize raw form and composition. Under the direction of designer Jonathan Anderson and stylist Benjamin Bruno, the project features a series of stripped-back studio portraits. The execution utilizes an analogue film technique to capture contemplative poses against clean, neutral backdrops, occasionally incorporating organic, botanical elements for textural contrast. The production team included hair stylist Lukas Tralmer, makeup artist Lois Moorcroft, and set designer Poppy Bartlett, with casting by Ashley Brokaw and nail artistry by Ama Quashie.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Context

Portrait / Headshot

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