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Loewe: Loewe Fall/Winter Collection 2024

Brand
Date

Oct 2024

Description

Loewe presents the Fall/Winter 2024 collection through a series of editorial portraits that explore the interplay between structured outerwear and relaxed, artistic silhouettes. The campaign features photography by Valentin B. Giacobetti, capturing models in both rustic, light-filled interiors and clean outdoor settings. The collection, under the design direction of Jonathan Anderson, highlights tactile detailing across apparel and accessories. Casting by Shelley Durkan, with hair by Chi Wong and makeup by Porsche Poon, rounds out the creative production for this luxury fashion release. The imagery utilizes natural light to emphasize the textures of the botanical prints, tailored blazers, and leather goods.

Style

Editorial, Vertical

Techniques

Natural light

Color
Jet Black
Context

Advertising Campaign

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