Loewe: Loewe Fall Winter 2025 Campaign
Brand
Date
Sep 2025
Description
Loewe presents its Fall Winter 2025 campaign, an editorial series featuring actor Raffey Cassidy. The imagery leans into a minimalist aesthetic, utilizing a clean, seamless white background to highlight the season's leather pieces. The project was captured by photographer and director Arnaud Lajeunie, with creative direction led by Sarah Bassett. The visual narrative is supported by fashion styling from Eliza Conlon, hair by Karim Belghiran, and makeup by Daniel Sallstrom. Set design by Poppy Bartlett and a manicure by Lauren Michelle Pires complete the technical execution, which makes use of natural light.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Color
Jet Black
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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