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Loewe: Loewe Fall Winter 2025 Campaign

Brand
Date

Sep 2025

Description

Loewe presents its Fall Winter 2025 campaign, an editorial series featuring actor Raffey Cassidy. The imagery leans into a minimalist aesthetic, utilizing a clean, seamless white background to highlight the season's leather pieces. The project was captured by photographer and director Arnaud Lajeunie, with creative direction led by Sarah Bassett. The visual narrative is supported by fashion styling from Eliza Conlon, hair by Karim Belghiran, and makeup by Daniel Sallstrom. Set design by Poppy Bartlett and a manicure by Lauren Michelle Pires complete the technical execution, which makes use of natural light.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Color
Jet Black
Pure White
Background

White Seamless

Context

Advertising Campaign

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