Loewe’s Fall / Winter 2022 campaign presents a series of surrealist vignettes, moving between expansive outdoor landscapes and controlled, minimalist studio environments. Produced by Partner Films New York, the project leans into a distinct visual narrative, capturing models interacting with oversized, sculptural elements and stark, naturalistic settings.
The film utilizes a horizontal, live-action technique to highlight the collection’s bold textures and vibrant accessories, including signature handbags in rich red and brown tones. Through the use of natural light and clean framing, the campaign highlights the craftsmanship of the garments in a sequence of composed, high-contrast scenes.
