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Levi's: Fair Exchange

Brand
Levi's
Date

Sep 2023

Description

Levi's presents Fair Exchange, a narrative commercial spot that follows a character moving between intimate domestic interiors and expansive, rural landscapes. The film establishes an atmospheric pace, shifting from a dimly lit bedroom to the quiet seclusion of a farmhouse and open fields at dusk. The project leans into a cinematic aesthetic, defined by a muted color palette and desaturated tones. Utilizing a low-key chiaroscuro lighting approach, the spot captures the textures of rural life through a live-action lens that evokes a grounded, analogue-inspired feel. Production was led by Epoch Films in collaboration with creative agency Droga5 New York. Post-production and sound design were completed by Rock Paper Scissors, Company 3 New York, Blacksmith, Ballad, and Curation.

Style

Horizontal, Cinematic, Desaturated

Techniques

Analogue / film, Low-key / chiaroscuro

Industries
High Street Fashion
Color
Charcoal
Beige
Background

Bedroom

Context

TVC / TV Commercial

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