Levi's Fair Exchange 2023

About

This narrative commercial spot for Levi's titled Fair Exchange features a young man reading in a dimly lit bedroom before transitioning through a farmhouse interior and walking a cow across a rural field at dusk. The cinematography employs a moody colour palette with muted natural lighting and desaturated tones. The spot captures atmospheric domestic scenes and rural settings, accompanied by an evocative sound design. Production was handled by Epoch Films with creative agency Droga5 New York.