Levi's: Beyoncé - Chapter 01 "LAUNDERETTE"
Brand
Date
Oct 2024
Description
Levi's presents Chapter 01 'LAUNDERETTE,' a fashion campaign featuring Beyoncé. Centered in a retro laundromat, the film leans into cinematic movement and warm interior lighting to showcase denim styling. Developed with TBWA Chiat Day LA, the project was produced through PRETTYBIRD US. Post-production and visual effects were provided by Method Studios Los Angeles and Company 3 LA, with editing by Cabin Edit and sound design by Barking Owl. The live-action technique captures high-street fashion aesthetics through a stylized, atmospheric lens.
Style
Horizontal, Cinematic, Retro
Industries
Color
Denim
Pure White
Background
Café
Context
Advertising Campaign, TVC / TV Commercial
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