Levi's presents Chapter 01 'LAUNDERETTE,' a fashion campaign featuring Beyoncé. Centered in a retro laundromat, the film leans into cinematic movement and warm interior lighting to showcase denim styling.
Developed with TBWA Chiat Day LA, the project was produced through PRETTYBIRD US. Post-production and visual effects were provided by Method Studios Los Angeles and Company 3 LA, with editing by Cabin Edit and sound design by Barking Owl. The live-action technique captures high-street fashion aesthetics through a stylized, atmospheric lens.
