Levi's Beyoncé - Chapter 01 "LAUNDERETTE" 2024

About

Beyonce stars in Chapter 01 Launderette, a campaign video for Levis created by TBWA Chiat Day LA and directed through PRETTYBIRD US. Set inside a retro laundromat, the video features Beyonce wearing a distinctive denim cowboy hat, white top, and jeans alongside supporting cast members. The warm interior lighting highlights metallic washing machine drums and tiled floors while capturing cinematic movement. Post-production and visual effects were handled by Method Studios Los Angeles with sound design by Barking Owl.