Logo
Four men standing in front of a large metal tank, wearing matching black t-shirts and caps for the Leo Leo brand identity project.
Typographic graphic design reading The Golden State of Gelato in cream and dark grey against a solid coral pink background.
Person wearing a blue denim shirt holding an armful of yellow and red gelato tubs with patterned paper wrap
Cream paper sheet featuring a retro two-color repeating pattern of food trucks, milk bottles, berries, and text.
Top-down view of multiple hands reaching for ice cream tubs on a white table cloth, photographed by Russell Holliday for Leo! Leo! brand identity.
Person holding a tray filled with multiple Leo! Leo! gelato tubs over green grass
Close-up of a person wearing a black t-shirt with Mangia Mangia text and ice cream graphic for Leo Leo brand identity.
Pink and red branded paper shopping bag with black rope handles and checkerboard border against a clean white background
Multiple patterned ice cream tubs arranged on a warm pinkish surface with bold typography branding.
Leo Leo brand identity logotype in coral pink and yellow on a pale cream background
Four men standing in front of a large metal tank, wearing matching black t-shirts and caps for the Leo Leo brand identity project.
Typographic graphic design reading The Golden State of Gelato in cream and dark grey against a solid coral pink background.
Person wearing a blue denim shirt holding an armful of yellow and red gelato tubs with patterned paper wrap

Leo! Leo! Brand Identity 2024

About

The brand identity for Leo! Leo! establishes a cohesive visual language across its gelato and sorbetto packaging, merchandise, and environmental assets. Graphic design by Studio Ethur Ethur integrates custom, retro-inspired typography with a warm, playful color palette of coral red, turquoise, and cream. The system leans into mid-century aesthetics through intricate illustrative patterns, balancing bold sans-serif lettering with a clean, minimalist approach. Captured by photographer Russell Holliday, the project documents the brand across both controlled product photography and lifestyle imagery. The execution relies on natural light to highlight textures across matte paper packaging and communal dining settings, maintaining a consistent commercial tone. By pairing structured typography with expressive motifs, the identity presents a unified visual narrative for the food and beverage brand.

Brand

Leo! Leo!

Credits

Studio Ethur Ethur
Graphic Design
Russell Holliday
Photography

Styles

HorizontalCommercialClean

Techniques

Natural light
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