Leo! Leo!

Jul 2024

The brand identity for food and beverage brand Leo! Leo! captures a playful, retro-inspired aesthetic across its visual communications. Executed through a collaboration between graphic design studio Studio Ethur Ethur and photographer Russell Holliday, the project leans into mid-century packaging design with bold custom typography and illustrative motifs. The visual language employs a warm color palette of coral red, turquoise, and cream. The campaign utilizes a clean, minimalist approach, seen in both the structured product photography and the lifestyle imagery that emphasizes communal, table-side interaction. Techniques such as natural light and crisp graphic flat lays define the brand's presence.

Horizontal, Commercial, Clean

Natural light

Advertising Campaign