Leo! Leo! Brand Identity 2024

Description

Product photography showcasing brand identity design for Leo! Leo! gelato and sorbetto. Multiple paper ice cream tubs are arranged in a repeating pattern across a warm, neutral surface under natural direct sunlight creating sharp shadows. The packaging features retro-inspired typography, custom illustrations, and distinct colorways for various flavors including strawberry, vanilla, chocolate, and tropical mango. Studio Ethur Ethur handled the graphic design, while Russell Holliday captured the photography for the project.

Style

Horizontal, Commercial, Warm, Minimalist

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

E-commerce / Product