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BrandLeo! Leo!
ProjectBrand Identity
Top-down view of multiple hands reaching for ice cream tubs on a white table cloth, photographed by Russell Holliday for Leo! Leo! brand identity.

Leo! Leo! Brand Identity 2024

Associated creatives

Studio Ethur Ethur
Studio Ethur EthurGraphic Design
Russell Holliday
Russell HollidayPhotography

Tags

group of hands reaching for ice creamhands reaching for ice creamice cream tubsice cream containersbrand identity ice creamtabletop ice cream

Description

An overhead lifestyle shot captures a group of people reaching across a white table toward a central tray filled with ice cream tubs for the Leo! Leo! brand identity project. Multiple hands surround the assortment of branded containers featuring pink and cream packaging, alongside bowls and spoons arranged neatly on the table. Warm lighting casts soft shadows across the scene, creating an inviting, communal atmosphere. The composition emphasizes shared experience and product presentation within a clean tabletop setting. Russell Holliday photographed the campaign, highlighting natural textures and warm color tones.

Style

Lifestyle, Horizontal, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Pure White (70%)
Blush (30%)

Context

Advertising Campaign