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BrandLeo! Leo!
ProjectBrand Identity
Person wearing a blue denim shirt holding an armful of yellow and red gelato tubs with patterned paper wrap

Leo! Leo! Brand Identity 2024

Associated creatives

Studio Ethur Ethur
Studio Ethur EthurGraphic Design
Russell Holliday
Russell HollidayPhotography

Tags

gelato tubsgelato tubice cream tubsice cream tubfood packagingdenim shirtblue denim shirtperson holding gelato tubsperson holding ice creamhands holding tubs

Description

This commercial branding image captured by Russell Holliday showcases multiple tubs of Leo Leo gelato held tightly in a person's arms. The individual wears a bright blue denim shirt, providing a vibrant textural contrast against the warm yellow and red packaging. The gelato tubs feature custom graphic typography and decorative paper wrapping, highlighting the brand identity project. Bright natural lighting illuminates the scene, casting subtle shadows across the hands and packaging.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Mustard (50%)
Royal Blue (50%)

Context

Advertising Campaign