Leo! Leo! Brand Identity 2024

Description

Graphic design piece created for the Brand Identity project by Leo! Leo!, featuring bold custom typography centered against a solid coral pink background. The text layout features the words The Golden State of Gelato, rendered in a playful combination of dark grey sans-serif lettering and cream-coloured rounded block characters. The composition is clean and minimalist, relying entirely on typography and a warm, contrasting color palette to communicate the brand identity. Studio Ethur Ethur provided graphic design, with photography by Russell Holliday.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Fast Food

Color

Background

Solid Colour

Context

Digital / Display Advertising