Leo! Leo! Brand Identity 2024

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This image features custom paper shopping bag packaging designed by Studio Ethur Ethur for the brand identity project Leo! Leo!, with photography by Russell Holliday. The prominent upright shopping bag displays a salmon pink and cream color scheme with a checkerboard border, black rope handles, and bold retro typography reading 'Honest to Goodness'. The side gussets feature playful repeating illustrations including lion faces and milk bottles, while a second bag lies partially in the foreground. Studio lighting highlights the matte paper texture against a clean, minimal white background with soft shadows.