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Cream paper sheet featuring a retro two-color repeating pattern of food trucks, milk bottles, berries, and text.

Leo! Leo! Brand Identity 2024

About

This brand identity project for Leo Leo features a playful, retro-inspired illustrated pattern rendered in a two-color palette of coral red and turquoise blue on a cream background. The repeating pattern includes charming graphic motifs such as vintage ice cream trucks, milk bottles, strawberries, raspberries, and typography reading Mangia and Leo Leo. The flat graphic style exhibits crisp lines and a nostalgic aesthetic reminiscent of mid-century packaging design. The composition is presented square on a flat surface, highlighting the detailed illustrative elements created by Studio Ethur Ethur and photographed by Russell Holliday.

Brand

Leo! Leo!

Project

Leo! Leo! Brand Identity 2024

Keywords

illustrated patternpattern designretro patternfood illustrationgraphic pattern

Credits

Studio Ethur Ethur
Graphic Design
Russell Holliday
Photography

Styles

CommercialSquareGraphicRetro

Techniques

Typography

Industries

CPG / Packaged Food

Background

Paper Texture

Context

Advertising Campaign
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