Leo! Leo! Brand Identity 2024

Description

This brand identity project for Leo Leo features a playful, retro-inspired illustrated pattern rendered in a two-color palette of coral red and turquoise blue on a cream background. The repeating pattern includes charming graphic motifs such as vintage ice cream trucks, milk bottles, strawberries, raspberries, and typography reading Mangia and Leo Leo. The flat graphic style exhibits crisp lines and a nostalgic aesthetic reminiscent of mid-century packaging design. The composition is presented square on a flat surface, highlighting the detailed illustrative elements created by Studio Ethur Ethur and photographed by Russell Holliday.

Style

Commercial, Square, Graphic, Retro

Techniques

Typography

Industries

CPG / Packaged Food

Color

Background

Paper Texture

Context

Advertising Campaign