Leland

Feb 2021

Leland’s brand identity project establishes a visual language centered on minimalist layouts and editorial precision. Developed by Clase, the design system pairs bold sans-serif and serif typography with a structured approach to white space and colour, creating a cohesive aesthetic that spans product photography, editorial spreads, and promotional materials. The identity incorporates narrative-driven line art illustrations by Miguel Porlan, which appear across various layouts, from newspaper features to brand publications. These elements work in tandem with commercial imagery, utilising natural light and clean composition to highlight modern furniture details, resulting in a versatile graphic design framework.

Horizontal, Clean, Minimalist

Typography

Advertising Campaign