Leland Brand Identity 2021

Description

Graphic design brand identity presentation for Leland, created by Clase and Miguel Porlan. The layout features a split composition combining a photograph of wooden chair legs on a light wood floor with a solid terracotta panel. Bold black typography reads Let the Fresh Air, accompanied by an illustrated line drawing of a worker building a treehouse. The clean graphic style blends editorial typography with conceptual illustration for a cohesive brand presentation.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Color

Background

Solid Colour

Context

Advertising Campaign