Leland Brand Identity 2021

Description

This brand identity piece features three distinct black line illustrations set against a solid beige background. The left panel shows a figure emerging from dark water with birds flying overhead. The middle panel depicts a worker hammering on a treehouse structure accessible by a ladder. The right panel illustrates a person riding a bicycle past stylized foliage. Created for Leland with graphic design by Clase and illustration by Miguel Porlan, the artwork uses clean lines and a minimalist aesthetic.

Style

Artistic, Horizontal, Earthy, Minimalist

Techniques

Vector

Color

Background

Solid Colour

Context

Advertising Campaign