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Two views of a white envelope displaying Laboh brand typography against a dark background
Laboh brand identity poster featuring bold serif typography and a close-up image of cream-colored packing peanuts.
Two monochrome business cards for Laboh featuring serif typography and debossed tactile details on white paper against a black background
Minimalist black and white brand identity design featuring Laboh logo on stationery, envelopes, and business cards.
Two views of a white envelope displaying Laboh brand typography against a dark background
Laboh brand identity poster featuring bold serif typography and a close-up image of cream-colored packing peanuts.

Labóh Brand Identity 2021

About

Labóh engages Clase to develop a comprehensive brand identity that centers on clean, minimalist typography and a high-contrast monochromatic visual language. The project encompasses a suite of corporate stationery—including letterheads, envelopes, and business cards—utilizing refined serif typefaces and tactile finishes like blind debossing to establish a sophisticated presence. Beyond print collateral, the identity extends into a digital platform designed for architectural and design communication. This digital interface incorporates responsive grids and hierarchical typography to house editorial content, award announcements, and professional listings, maintaining a consistent minimalist aesthetic across both physical and screen-based applications.

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