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BrandLeland
ProjectBrand Identity
The front page of The Leland Post newspaper featuring bold typography, headline Let The New Times Roll, and a photo of birds in flight.

Leland Brand Identity 2021

Associated creatives

Clase
ClaseGraphic Design
Miguel Porlan
Miguel PorlanIllustration

Tags

newspaper front pagenewspaperfront pagetypographyheadlineThe Leland Post

Description

This image displays the front page of a newspaper titled The Leland Post created as part of the Brand Identity project for Leland. Graphic design was handled by Clase with illustrations contributed by Miguel Porlan. The layout features prominent serif typography with the headline Let The New Times Roll set in a large bold sans-serif font. An accompanying photograph shows a flock of birds flying against a clear sky near the bottom left. Additional columns and small image thumbnails are arranged neatly on the right side of the page.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Pure White (70%)
Jet Black (30%)

Background

Metal Texture

Context

Advertising Campaign