Lefties presents the Urban Relaxed 24 campaign, a fashion editorial highlighting contemporary athletic apparel and loungewear. Photographed by Paolo Steve, the project leans into a casual, elevated aesthetic through the lens of clean, minimalist compositions. The imagery features model Renata Solis in a series of monochromatic and earthy settings, ranging from stark studio backgrounds to architectural interiors with natural light.
Styling by Javier De Pardo focuses on textured separates, including grey sweatshirts, wide-leg sweatpants, and coordinating zip-up hoodies. The editorial also integrates graphic typography and varied spatial arrangements to emphasize a relaxed, urban lifestyle. Makeup by Veronica Garcia complements the effortless mood of the collection.
