Lefties

Sep 2024

Lefties introduces its Urban Relaxed 24 fashion campaign, a collection centered on contemporary loungewear and casual athletic separates. Photographed by Paolo Steve, the visuals lean into a clean editorial aesthetic that highlights the textures and clean lines of the seasonal wardrobe. The series features model Renata Solis styled by Javier De Pardo, with makeup by Veronica Garcia. Across a mix of studio settings and architectural interiors, the imagery utilizes natural light and monochrome palettes to emphasize a relaxed, everyday mood. The campaign balances commercial layouts with editorial styling, incorporating techniques such as analogue film and minimalist compositions to document the versatile collection.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign