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Lefties: URBAN RELAXED 24

Brand
Lefties
Date

Sep 2024

Description

Lefties presents the Urban Relaxed 24 campaign, a fashion editorial highlighting contemporary athletic apparel and loungewear. Photographed by Paolo Steve, the project leans into a casual, elevated aesthetic through the lens of clean, minimalist compositions. The imagery features model Renata Solis in a series of monochromatic and earthy settings, ranging from stark studio backgrounds to architectural interiors with natural light. Styling by Javier De Pardo focuses on textured separates, including grey sweatshirts, wide-leg sweatpants, and coordinating zip-up hoodies. The editorial also integrates graphic typography and varied spatial arrangements to emphasize a relaxed, urban lifestyle. Makeup by Veronica Garcia complements the effortless mood of the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Medium Grey
Pure White
Context

Advertising Campaign

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