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Brand
Lefties
ProjectURBAN RELAXED 24
Model seated wearing a grey zip hoodie and matching sweatpants with a blue baseball cap against a plain wall

Lefties URBAN RELAXED 24 2024

Associated creatives

Paolo Steve
Paolo StevePhotographer
Javier De Pardo
Javier De PardoFashion Editor/Stylist
Veronica Garcia
Veronica GarciaMakeup Artist
Renata Solis
Renata SolisModel

Tags

woman wearing grey zip hoodiegrey zip hoodiezip hoodiehoodiewoman in sweatpantsgrey sweatpantssweatpantsblue baseball capbaseball capwhite tank toptank top

Description

Lefties presents an image from the URBAN RELAXED 24 campaign featuring model Renata Solis seated against a textured neutral wall. The subject wears a casual grey zip-up hoodie over a white tank top, paired with matching grey sweatpants and a dark blue baseball cap. The photography by Paolo Steve captures a relaxed mood with soft lighting and natural styling by Javier De Pardo, complemented by makeup by Veronica Garcia. Promotional text appears in the upper left corner.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (70%)
Royal Blue (30%)

Background

Stone Texture

Context

Advertising Campaign