Logo
  • Home
  • ·Media
  • ·Lefties Urban Relaxed 24 fashion campaign editorial
Brand
Lefties
ProjectURBAN RELAXED 24
Model wearing a grey sweatshirt, blue baseball cap, and sneakers, seated on wooden steps for Lefties urban relaxed 24 campaign

Lefties URBAN RELAXED 24 2024

Associated creatives

Paolo Steve
Paolo StevePhotographer
Javier De Pardo
Javier De PardoFashion Editor/Stylist
Veronica Garcia
Veronica GarciaMakeup Artist
Renata Solis
Renata SolisModel

Tags

woman wearing grey sweatshirtgrey sweatshirtsweatshirtwoman wearing baseball capblue baseball capbaseball capwoman wearing sneakerssneakerswoman seated on wooden stepswooden stepswoman

Description

This fashion campaign image for Lefties features model Renata Solis seated on a set of wooden steps. She wears a casual grey long-sleeve sweatshirt, white crew socks, sneakers, and a blue baseball cap. The lighting is soft and natural, casting gentle highlights across the wooden texture of the bleachers. The composition is vertical, capturing a relaxed lifestyle aesthetic with bold white typography overlaid across the frame. Photography is credited to Paolo Steve with styling by Javier De Pardo and makeup by Veronica Garcia.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Pure White (30%)
Sky Blue (20%)

Background

Set-dressed

Context

Advertising Campaign