Max Mara presents Le Parfum, a beauty campaign featuring Florence Pugh. Directed and photographed by Mario Sorrenti, the project captures the actress in a series of intimate, character-driven vignettes. The work leans into a clean aesthetic, utilising natural light to define a sophisticated, minimalist visual language.
Styled by Tonne Goodman, the creative direction places Pugh in the brand's signature camel coat. The live-action film, produced by Partner Films, features hair styling by Shon Hyungsun Ju and makeup by Alex Babsky. The production is characterised by warm tones and a commercial focus on atmospheric storytelling.
