Max Mara Le Parfum 2026

About

Max Mara Le Parfum campaign video directed by Mario Sorrenti and photographed by Mario Sorrenti features actress Florence Pugh. Styled by Tonne Goodman with hair by Shon Hyungsun Ju and makeup by Alex Babsky, Pugh is captured in intimate vignettes wearing a classic camel coat and interacting with the fragrance bottle. The film balances soft natural lighting with dramatic contrast against neutral indoor backdrops. Produced by Partner Films, the visual storytelling highlights quiet confidence and sophistication.