Lay’s delivers a high-energy campaign titled Oh-Lay's, featuring football superstar Lionel Messi. The commercial follows an international cast of fans across various environments, from professional locker rooms to intimate home settings and bustling stadium crowds.
Produced by the in-house team at D3, the spot leans into a celebratory tone supported by a rhythmic musical score from JSM Music. The production utilizes live-action technique, captured with dynamic camera movements and bright, warm lighting to highlight the product and the spirited team colors of the supporters.
