Lay’s: More Spice Less Stress
Brand
Date
Nov 2024
Description
Lay’s delivers a fast-paced campaign with 'More Spice Less Stress,' a commercial spot produced by Dentsu Creative China. Set within a classroom, the film balances humor with high-energy visual transitions to highlight the product. The execution relies on live-action techniques blended with dynamic VFX and bold typography. The visual language utilizes vibrant red and yellow accents to maintain a high-contrast aesthetic throughout the piece.
Style
Horizontal, Commercial, Graphic
Techniques
VFX / visual effects
Industries
Color
Lemon
Crimson
Background
Office
Context
TVC / TV Commercial
Associated creatives
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