Lay’s
More Spice Less Stress
Brand
ProjectMore Spice Less Stress
Date
Nov 2024
Description
Lay’s delivers a fast-paced spot with 'More Spice Less Stress,' a commercial campaign centered on product appeal. The film utilizes a classroom setting to frame its narrative, leaning into energetic editing and bold typography to maintain visual momentum. Produced by Dentsu Creative China, the project integrates live-action technique with layered VFX to emphasize product placement. The execution channels a vibrant color palette, pulling in high-contrast yellow and red accents to define the brand aesthetic throughout the edit.
Style
Horizontal, Commercial, Graphic
Techniques
VFX / visual effects
Industries
CPG / Packaged Food
Color
Lemon
Crimson
Background
Office
Context
TVC / TV Commercial
Associated creatives
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