Bless: Brand Identity

Jun 2021

This brand identity project for Bless encompasses a comprehensive visual system, spanning product photography, editorial publication design, and large-scale outdoor advertising. Executed with a focus on tactile materiality, the work integrates natural textures like raw stone, concrete, and draped fabric alongside clean, minimalist typography. The project utilizes warm, directional lighting to ground its commercial visuals, resulting in a cohesive aesthetic that balances editorial spreads with striking, geometric graphic treatments. Notable elements include the integration of monochrome photography with bold typographic panels and the use of screen print techniques in urban-facing applications.

Horizontal, Commercial, Minimalist, Clean