The Lacoste Summer Pack digital content campaign captures a coastal aesthetic, focusing on the brand’s signature sportswear and casual silhouettes. Through a series of lifestyle and editorial images, the project highlights geometric patterns and vibrant color palettes set against architectural and seaside backdrops.
Photographer Ivan Ruberto utilizes bright natural light and golden hour tones to emphasize the textures of the collection, ranging from knit polo tops to patterned accessories. Fashion styling by Juliette Da Luz rounds out the visual narrative, featuring model Aleix Hall in a variety of athletic-inspired summer ensembles. The campaign leverages a clean, high-contrast visual language suitable for digital platforms.
