Lacoste

Jul 2024

The Lacoste Summer Pack digital content campaign captures a vibrant, seasonal aesthetic through a series of fashion editorials and lifestyle imagery. Photographed by Ivan Ruberto, the project leans into a warm, summery palette and uses natural light to emphasize the textured fabrics and geometric patterns of the collection. Fashion styling by Juliette Da luz grounds the campaign in contemporary sportswear, utilizing bold color blocking and casual layering. Models, including Aleix Hall, are situated in coastal and architectural settings that lean into a relaxed, high-summer atmosphere. The collection focuses on clean lines and modern athletic detail, highlighting the brand's signature aesthetic.

Vertical, Warm

Natural light

Sportswear

Advertising Campaign