Lacoste

Jun 2026

This sportswear campaign for Lacoste, titled Venus Williams, presents a series of vignettes centered around the tennis athlete. Moving between a local bodega, residential streets, and backyard settings, the film utilizes live-action technique to observe the subjects in casual apparel. Directed with a cinematic approach, the project employs handheld camera movement to maintain a grounded perspective. The visual treatment favors natural daylight and soft color grading, resulting in a clean aesthetic that highlights the outdoor environments.

Horizontal, Cinematic, Clean

Sportswear

Street

Advertising Campaign