Lacoste

Sep 2026

Lacoste leans into the refined nostalgia of collegiate life for their latest Back to School campaign, blending the storied heritage of luxury fashion with a contemporary, accessible lifestyle lens. Directed by Thibault Della Gaspera and captured through the lens of photographer Théo de Gueltzl, the series trades traditional campus tropes for a sophisticated, minimalist studio environment defined by a muted, sage-green backdrop. The imagery highlights a clean, preppy aesthetic that feels both timeless and sharp. Models Ahmadou Gueye, Alice McGrath, Asako Sato, and Nour Boudaakat are framed with a balanced, symmetrical composition that elevates the brand’s iconic polos and knitwear, complemented by an eclectic mix of academic props ranging from laboratory glassware to architectural mailing tubes. Every frame utilizes soft light to maintain an even, commercial-grade clarity that draws focus to the tactile details of the clothing, such as ribbed textures and classic collared silhouettes. With hair styling by Flavien Hymonnet and makeup artistry by Cyril Laine, the aesthetic remains polished yet approachable. By stripping away visual clutter, the project emphasizes the essential elegance of the Lacoste logo, successfully positioning the collection as the modern uniform for the creative student. This editorial approach demonstrates how luxury fashion houses can effectively synthesize commercial goals with elevated lifestyle photography, resulting in a cohesive visual narrative that resonates well beyond the academic season.

Commercial, Lifestyle

Natural light, Soft Light

Luxury Fashion Houses, Fashion