Lacoste Lacoste Summer Pack Digital Content 2024

Description

This close-up portrait is part of the Lacoste Summer Pack digital content campaign photographed by Ivan Ruberto, with fashion styling by Juliette Da luz and model Aleix Hall. The subject wears a vibrant red and blue geometric patterned shirt featuring the iconic embroidered crocodile logo, paired with brown sunglasses. Natural sunlight illuminates the scene, casting soft shadows across the man's face and collar. The background features light-toned architectural elements with slatted window shutters, creating a warm, summery atmosphere. The composition emphasizes clean lines, bold patterns, and sharp detail in the accessories.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

House

Context

Advertising Campaign