Lacoste Lacoste Summer Pack Digital Content 2024

Description

This digital content image for the Lacoste Summer Pack digital campaign features two models standing against a striking blue roller shutter door. The male model wears a green bomber-style jacket over a white polo shirt and white shorts, accessorised with dark sunglasses and a black crossbody bag. The female model wears a white athletic dress with a green sweater draped over her shoulders, holding a large canvas tote bag with green and blue detailing. The styling by Juliette Da luz highlights casual sportswear with vibrant green and white colour palettes. Ivan Ruberto captures the scene with crisp outdoor lighting, emphasizing clean textures and modern athletic aesthetics.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Context

Advertising Campaign