Lacoste Lacoste Summer Pack Digital Content 2024

Description

This digital content campaign image for Lacoste features a male model relaxing outdoors on a white metal mesh lounger. He wears a pink short-sleeve t-shirt paired with red and blue geometric patterned shorts and a dark patterned neck scarf. He holds a small glass bottle in his hands while another person is partially visible seated on an adjacent lounger holding a drink. The setting includes red tiled flooring beneath the furniture under bright natural sunlight, captured from an elevated angle by photographer Ivan Ruberto with styling by Juliette Da Luz.

Style

Lifestyle, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Sportswear

Color

Background

Outdoor Pool

Context

Advertising Campaign, Social Media / Short Form Video