Logo
  • Home
  • ·Media
  • ·Lacoste Back to School Pink Tote Bag Campaign
BrandLacoste
ProjectBack to School
A young woman wearing a beige collared dress holds a large pale pink tote bag and a dark green portfolio against a muted green wall.

Lacoste Back to School 2026

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Thibault Della Gaspera
Thibault Della GasperaDirector
Flavien Hymonnet
Flavien HymonnetHair Stylist
Cyril Laine
Cyril LaineMakeup Artist
William Lhoest
William LhoestCasting Director
Ahmadou Gueye
Ahmadou GueyeModel
Alice McGrath
Alice McGrathModel
Asako Sato
Asako SatoModel
Nour Boudaakat
Nour BoudaakatModel

Tags

woman holding pink tote bagpink tote bagtote bagwoman holding portfolio foldergreen portfolio folderportfolio binderbeige polo dresspolo dressshort sleeve collared dresslacoste polo dress

Description

A studio portrait for the Lacoste Back to School campaign photographed by Théo de Gueltzl. A young woman with center-parted brown hair and gold hoop earrings stands facing the camera against a muted sage green backdrop. She is dressed in a short-sleeved beige collared polo dress cinched at the waist, carrying a spacious pale pink shoulder tote bag adorned with charms and keychains, while holding a large dark green portfolio folder under her other arm. The lighting is diffused and even, creating a clean, soft-contrast commercial fashion aesthetic.

Style

Vertical, Commercial, Pastel, Clean

Techniques

Soft Light

Industries

Bags & Accessories

Event

Back to School

Color

Beige (40%)
Blush (30%)
Forest Green (20%)

Background

Coloured Seamless, Nightclub

Context

Advertising Campaign