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BrandLacoste
ProjectBack to School
Model in pale blue polo shirt and pleated skirt holding architectural models against a textured green wall

Lacoste Back to School 2026

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Thibault Della Gaspera
Thibault Della GasperaDirector
Flavien Hymonnet
Flavien HymonnetHair Stylist
Cyril Laine
Cyril LaineMakeup Artist
William Lhoest
William LhoestCasting Director
Ahmadou Gueye
Ahmadou GueyeModel
Alice McGrath
Alice McGrathModel
Asako Sato
Asako SatoModel
Nour Boudaakat
Nour BoudaakatModel

Tags

asian woman holding architectural modelsasian womanwoman holding architectural modelspale blue polo shirtpleated skirtcardboard tubearchitectural model

Description

Photographed by Théo de Gueltzl for Lacoste's Back to School project, this campaign image features an Asian model wearing a pale blue collared polo shirt and a matching pleated skirt. She holds architectural supplies, including a cardboard tube, a disposable coffee cup, and architectural models layered over books. The background is a solid textured green wall, and the Lacoste wordmark and crocodile logo are overlaid centrally. The lighting is soft and even, highlighting the clean styling and pastel colour palette.

Style

Vertical, Commercial, Pastel, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Powder Blue (90%)

Background

Textured Backdrop

Context

Advertising Campaign