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BrandLacoste
ProjectBack to School
A smiling man with curly hair holds a cafeteria food tray with a glass of milk and sandwich against a green background.

Lacoste Back to School 2026

Associated creatives

Théo de Gueltzl
Théo de GueltzlPhotographer
Thibault Della Gaspera
Thibault Della GasperaDirector
Flavien Hymonnet
Flavien HymonnetHair Stylist
Cyril Laine
Cyril LaineMakeup Artist
William Lhoest
William LhoestCasting Director
Ahmadou Gueye
Ahmadou GueyeModel
Alice McGrath
Alice McGrathModel
Asako Sato
Asako SatoModel
Nour Boudaakat
Nour BoudaakatModel

Tags

smiling man holding lunch trayman holding food trayman holding traycurly hair mandark zip up jacketdark jacketwhite collared shirtwhite polo shirtcrocodile lanyardlanyard with key

Description

A smiling young man with dark curly hair holds a beige cafeteria lunch tray with both hands directly toward the camera. On the tray sits a clear glass of milk alongside a sandwich and portioned meal items. He wears an open dark zip-up jacket layered over a crisp white buttoned polo shirt, accessorized with a dark lanyard hanging around his neck featuring an oversized crocodile charm and a metal key. The Lacoste brand name and white crocodile logo are prominently superimposed across the center of the frame against a flat, muted green studio backdrop.

Style

Vertical, Commercial, Clean, playful

Techniques

Soft Light

Industries

Sportswear

Event

Back to School

Color

Off-Black (50%)
Pure White (30%)

Background

Coloured Seamless, Nightclub

Context

Advertising Campaign