Lacoste Back to School 2026

Description

Editorial campaign portrait for Lacoste's Back to School project featuring model Ahmadou Gueye, photographed by Théo de Gueltzl. The model wears wireframe aviator eyeglasses, a dark navy ribbed short-sleeve sweater layered over a white collar, and light-colored trousers. He holds a translucent blue plastic tray filled with science lab equipment, including a wooden test tube rack, glass flasks, and an orange and green molecular model structure. The shot is captured in soft studio lighting against a solid sage green backdrop, centered by a white Lacoste wordmark and crocodile logo.

Style

Vertical, Commercial, Clean

Techniques

Soft Light

Industries

Sportswear

Event

Back to School

Color

Background

Coloured Seamless, Nightclub

Context

Advertising Campaign