König Pilsener

Ride

Brand

ProjectRide

Date

Jan 2025

Description

König Pilsener’s campaign, Ride, captures a journey through a rural landscape, following a dark convertible as it traverses asphalt roads bordered by dense forests and open fields. The commercial focuses on the drive itself, highlighting a golden retriever in the back seat and a collection of bumper stickers that give the vehicle a distinct personality. Developed by agency David+Martin, the production leans into a nostalgic aesthetic, utilizing warm color grading to frame the footage. The project employs dynamic camera angles and drone footage to maintain momentum, relying on natural light to define the cinematic atmosphere of the trip.

Style

Horizontal, Cinematic, Warm, Nostalgic

Techniques

Natural light, Drone footage

Industries

Alcoholic Beverages

Color

Forest Green

Camel

Navy

Background

Forest