König Pilsener
Hobby Horsing
Brand
ProjectHobby Horsing
Date
Jan 2025
Description
König Pilsener explores local pastimes in their Hobby Horsing commercial, featuring a dynamic sequence set in an open green park. The spot captures a runner navigating the landscape with a hobby horse, observed by a pair of men on a nearby bench. Produced by Cobblestone Filmproduktion GmbH with creative agency David+Martin, the work utilizes live-action technique and natural light. The aesthetic leans into a nostalgic tone, emphasizing the outdoor park environment and the interaction between the runner and the onlookers.
Style
Horizontal, Commercial, Warm, Nostalgic
Techniques
Natural light
Industries
Alcoholic Beverages
Color
Forest Green
Pure White
Background
Park
Context
TVC / TV Commercial
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