König Pilsener’s Beach Boys campaign captures a relaxed coastal atmosphere, centering on a seaside day featuring characters enjoying the oceanfront. The commercial leans into a bright, saturated aesthetic defined by golden hour lighting and natural light to emphasize the warmth of the setting.
Produced by Cobblestone Filmproduktion GmbH, the project utilizes a live-action technique to translate the environment. Agency support was provided by David+Martin, with Cobblestone Filmproduktion GmbH handling both the production and post-production phases.
