König Pilsener: Beach Boys
Brand
Date
Jan 2025
Description
König Pilsener’s Beach Boys campaign captures a relaxed coastal atmosphere, centering on a seaside day featuring characters enjoying the oceanfront. The commercial leans into a bright, saturated aesthetic defined by golden hour lighting and natural light to emphasize the warmth of the setting. Produced by Cobblestone Filmproduktion GmbH, the project utilizes a live-action technique to translate the environment. Agency support was provided by David+Martin, with Cobblestone Filmproduktion GmbH handling both the production and post-production phases.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Cream
Sky Blue
Camel
Background
Sandy Beach
Context
TVC / TV Commercial
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