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Brand
KNWLS
ProjectKNWLS x G-Star Raw 2025 Campaign
Close-up rear view of a model wearing denim jeans against a white background with overlaid KNWLS and G-Star typography.

KNWLS KNWLS x G-Star Raw 2025 Campaign 2025

Associated creatives

Jet Swan
Jet SwanPhotographer
Georgia Pendlebury
Georgia PendleburyFashion Editor/Stylist
Jamie Reid
Jamie ReidArt Director
Josephine Brignon
Josephine BrignonHair Stylist
Isabel Bush
Isabel BushCasting Director
Lora de Sousa
Lora de SousaManicurist

Tags

woman in denim jeansdenim jeanswoman wearing jeansgrey jeans

Description

This editorial image from the KNWLS x G-Star Raw 2025 campaign features a close-up rear view of a model wearing grey denim jeans against a stark white backdrop. Long dark hair streams upwards across the frame, captured in motion. The prominent typographic branding for KNWLS and G-Star is overlaid centrally across the composition. Jet Swan served as photographer, with fashion styling by Georgia Pendlebury and art direction by Jamie Reid. Hair styling was managed by Josephine Brignon, casting by Isabel Bush, and manicures by Lora de Sousa.