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Brand
KNWLS
ProjectKNWLS x G-Star Raw 2025 Campaign
Model with wet brown hair posing in distressed denim jeans against a white seamless backdrop.

KNWLS KNWLS x G-Star Raw 2025 Campaign 2025

Associated creatives

Jet Swan
Jet SwanPhotographer
Georgia Pendlebury
Georgia PendleburyFashion Editor/Stylist
Jamie Reid
Jamie ReidArt Director
Josephine Brignon
Josephine BrignonHair Stylist
Isabel Bush
Isabel BushCasting Director
Lora de Sousa
Lora de SousaManicurist

Tags

woman in denim jeansdenim jeansjeansdistressed denimwet hairbrown hairwoman posing

Description

This striking fashion campaign image for the KNWLS x G-Star Raw 2025 collaboration features a model captured from behind with wet brown hair, posing while wearing heavily washed and distressed denim jeans. The composition focuses intimately on the texture of the denim and the organic curve of the body against a clean white studio backdrop. Layered typography displaying the brand names KNWLS and G-Star is integrated across the frame. The photography by Jet Swan employs sharp directional lighting that emphasizes the grain and wear patterns of the denim fabric. Fashion styling by Georgia Pendlebury and art direction by Jamie Reid define the raw, sculptural aesthetic of the project.