Kia: Step Forward
Brand
Date
Feb 2023
Description
Kia explores the intersections of personal milestones and automotive technology in 'Step Forward.' The commercial film transitions from intimate family moments to the functional design of their latest electric SUV, documenting the rhythm of modern journeys. Produced by Circle Productions with creative oversight from INNOCEAN Canada, the project leans into a clean, live-action aesthetic. The narrative bridges the domestic setting of a family picnic with broader travel sequences, highlighting the integration of the vehicle into daily life through specific focus on interior climate settings and exterior design.
Style
Horizontal, Commercial, Clean
Industries
Color
Navy
Pure White
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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