Brand
ProjectStep Forward
Kia Step Forward 2023
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Description
This commercial video for Kia titled Step Forward highlights emotional family moments and electric vehicle usage. The sequence opens with a close-up of a toddler taking early steps in blue jeans and white socks before transitioning to an outdoor picnic scene near a modern Kia electric SUV. Later scenes feature travellers at an airport arrivals terminal and close-ups of vehicle climate control settings. The project was produced by Circle Productions with agency support from INNOCEAN Canada, capturing themes of family journeys and modern mobility.