Kia: Niro
Brand
Date
Dec 2024
Description
This campaign for the Kia Niro showcases the vehicle’s design and passenger experience across a series of cinematic tracking shots. Developed by agency Innocean Sydney, the film captures the crossover as it navigates winding rural landscapes. The production, handled by The Sweetshop with post-production by Fin Design + Effects, utilizes drone footage to survey the exterior alongside interior views of the dashboard. The edit leans into natural light, maintaining a warm aesthetic that focuses on the modern feel of the EV throughout the drive.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Color
Charcoal
Jet Black
Background
Road
Context
TVC / TV Commercial
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