Kia: The Impact
Brand
Date
Sep 2025
Description
Kia highlights its community partnership with the Georgia Lions Lighthouse Foundation in this short-form documentary piece, The Impact. The project documents the logistical process of donating eyewear alongside the practical provision of vision care for children. The edit leans into a documentary aesthetic, capturing both indoor donation centers and outdoor community spaces. By utilizing natural light and warm tones, the project prioritizes a grounded, observational tone throughout its live-action sequences. Production for this project was handled by Wild Gift.
Style
Documentary, Horizontal, Warm
Techniques
Natural light
Industries
Context
Brand Film / Corporate Video
Associated creatives
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