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Brand
Kia
ProjectThe Impact

Kia The Impact 2025

Associated creatives

Wild Gift
Wild GiftProduction

Tags

person holding donation boxdonation boxeyeglasses in boxpersoneyeglasses

Description

This video project titled The Impact, created by brand Kia, highlights a community partnership with the Georgia Lions Lighthouse Foundation. The footage shows individuals loading donation boxes of eyeglasses and children being provided with vision care. The visual style features natural lighting, warm tones, and outdoor community settings alongside indoor donation scenes.