Kia: Let's Road Trip
Brand
Date
Sep 2020
Description
Kia’s 'Let's Road Trip' campaign captures the essence of classic travel, weaving together archival-style footage and contemporary scenic landscapes. The project leans into a nostalgic, Americana aesthetic to evoke the open-road spirit. Developed by agency David & Goliath, the commercial utilizes a grainy, analogue film texture, blending historical road trip imagery with modern aerial and mountain vistas. Post-production and visual effects provided by a52 sharpen the documentary-style edit, while sound design from Margarita Mix Santa Monica complements the evocative visual pacing.
Style
Documentary, Horizontal, Grainy, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Navy
Beige
Crimson
Background
Clear Sky
Context
TVC / TV Commercial
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