Kia’s 'Let's Road Trip' campaign captures the essence of classic travel, weaving together archival-style footage and contemporary scenic landscapes. The project leans into a nostalgic, Americana aesthetic to evoke the open-road spirit.
Developed by agency David & Goliath, the commercial utilizes a grainy, analogue film texture, blending historical road trip imagery with modern aerial and mountain vistas. Post-production and visual effects provided by a52 sharpen the documentary-style edit, while sound design from Margarita Mix Santa Monica complements the evocative visual pacing.
