Kia

Kia EV MILLY 30'

Brand

Date

Jan 2025

Description

This commercial for Kia showcases the features of their latest electric SUV through a focused, live-action look at the vehicle's interaction with a bustling outdoor environment. The narrative follows a protagonist as she approaches the car, highlighting the integration of the EV into a daily setting. Produced by DIVISION US with creative work by Innocean Australia, the spot leans into a cinematic aesthetic. The footage transitions between exterior wide shots and tight interior views that emphasize the dashboard controls and camera feeds. Post-production and VFX were handled by Mathematic, while the audio experience was managed by Massive Music Sydney.

Style

Horizontal, Cinematic, Gritty

Industries

Electric / EV

Color

Royal Blue

Beige

Jet Black

Background

Street

Context

TVC / TV Commercial